Growth hacking is a work methodology, where a type of strategies focused on rapid experimentation are developed, in one or more digital channels, intending to arrive at the most effective way to scale and grow a business. It is very often confused with digital marketing, but they have nothing to do with it.
Both have the goal of getting more customers, but growth hacking focuses on detecting the growth method of the project, and digital marketing focuses more on the growth of the brand.
At Orbetec360 we work on growth hacking from two perspectives: strategies and concrete actions. We design strategies for the growth of projects that are in the early stages of activity, and for consolidated companies that need to improve their digital strategy and grow on the Internet.
In the same way, we create specific strategies for particular actions, such as the launch of a product, an event, creating segmented databases for specific campaigns on social networks or email marketing.
