Google Ads is the platform from which advertising is managed in the Google search engine. Running a campaign on the Google platform allows you to increase the visibility of your company, thanks to the introduction of ads next to the search engine results (search network) or on certain web pages, which show them to a user when browsing the Internet. (Display network).
Google Ads allows us to get results almost instantly. It is a great option for newly created websites, for e-commerce stores, to enhance our brand image, to get users interested in a specific niche, or even to be able to test the reception of a product or service.
At Orbetec360 we work on online projects from the perspective of digital strategy. Therefore, we will determine a campaign in AdWords that completes the rest of the actions of the project and that fits the business objectives. Carrying out an AdWords campaign requires taking into account several very important aspects, such as knowing the objective of the campaign (which is intended to be achieved) and having a quality website.
There is not a single way to prepare and structure an AdWords account: a campaign or many campaigns can be created within an account, many ads or few ads, choose one or the other advertising network. Ultimately, there are many options and the choice of the most appropriate will depend on the type of campaign, its objectives and the designated budget. It is important to establish the parameters that tell us if the campaign is working correctly, and thus be able to evaluate it periodically, to optimize it.
At Orbetec360, as specialists in PPC advertising campaigns, we know how important it is for an Ads campaign to meet the desired objectives. In our Ads audit, we analyze and verify (with Google certified personnel), the fundamental components of your account, to optimize its performance to the maximum. Once we determine the objectives of the actions in AdWords, the strategy carried out so far, and the available budget, we can begin the audit. The purpose of this analysis is to identify areas for improvement and offer the appropriate corrections. A Google Ads audit is very appropriate if it has been detected that the account is giving worse results or if the expected results are not achieved. It will be possible to detect errors, correct them, structure the account more efficiently, verify and expand the keywords, review the matches and their CTRs, correct the bids, analyze the bidding method, the copies, add ad extensions, etc …
Getting a well-optimized Ads account is very important. Advertising on this Google platform is the most used and every day that passes the competition is greater. For many companies, it is the most important channel from which they make their products or services known, and from which they get most of their sales. Getting your ads in good standing is just one part of a professional Ads audit. All factors must be analyzed to achieve maximum optimization and profitability.