At Orbetec360, as specialists in PPC advertising campaigns, we know how important it is for an Ads campaign to meet the desired objectives. In our Ads audit, we analyze and verify (with Google certified personnel), the fundamental components of your account, to optimize its performance to the maximum. Once we determine the objectives of the actions in AdWords, the strategy carried out so far, and the available budget, we can begin the audit. The purpose of this analysis is to identify areas for improvement and offer the appropriate corrections. A Google Ads audit is very appropriate if it has been detected that the account is giving worse results or if the expected results are not achieved. It will be possible to detect errors, correct them, structure the account more efficiently, verify and expand the keywords, review the matches and their CTRs, correct the bids, analyze the bidding method, the copies, add ad extensions, etc …