Content marketing is one of the oldest disciplines in online marketing. It is simply about creating and distributing content that is relevant to your users. And, thanks to them, attract your target audience to your digital projects.
The content creation strategy on a website benefits you in many ways. It provides information and, therefore, free value to your users, they represent a long-term investment (with results over time) and a bath of confidence for your possible visits.
At Orbetec360, it is very clear to us that content marketing has several parts. On the one hand, probably the most important, is the generation of content. But on the other hand, often forgotten, is their distribution. Or what is the same, being able to give them notoriety.
Content strategies, both from a blog and from the different categories and products on your website, are very important to achieve quality traffic on our website. We have to think that approximately 70% of the searches that are made on Google are informational, that is, users are informed before making any purchase decision or hiring a service.
From Orbetec360 we can help you with your content strategy. We investigate and detect the inquiries of your audience, we obtain the data of your competitors, and with all the information, we create the best strategy for your company
Content marketing can be the perfect complement to underpin the success of your digital strategy. It offers you a very interesting solution and from Orbetec360, we will help you understand what your users are looking for, analyzing the keywords in your sector, and drawing conclusions on the topics that are most searched for. We will help you write the best possible content that attracts and retains. Your users will come to you more naturally and will not feel like a customer, but like an equal.
Thanks to this type of marketing, you will be able to carry out a great segmentation of clients, discover market niches, business opportunities, and improve considerably your brand image. All these thanks to economic investment and with results that will be established over time.
Content marketing is based on the idea of being able to build a powerful relationship with your users, thanks to an offer of quality content that adds value, in a minimally invasive type of marketing, since it depends on the user’s search intention.
Besides being a way to create a community, having an online presence and visibility and attracting and retaining new customers, content marketing is a type of action that directly improves the positioning of a website. It will place you as a leader in your sector, which is a great authority in the eyes of Google and will ultimately win customers for you.
