There is no doubt that the presence in Social Networks is more than necessary for all kinds of digital projects. Taking advantage of the structure of social networks to start a conversation with potential clients can be a great advantage. It means the possibility of establishing unlimited contact in real time, thanks to the interactivity of this new digital space. Advertising campaigns on social networks have made it possible to break down the barrier between companies, media and users, turning this previously distant relationship into direct and instant contact.
The first step in creating a social media advertising strategy is to be clear about the objective of the campaign. Do you want to create or to publicize your brand? Are you looking to increase sales, website traffic, or both? Is your goal to build customer loyalty?
At Orbetec360 we help you identify the best channels, investigate your competitors and create advertising campaigns fully focused on your objectives.
An aspect born of the importance of social networks is the ability to virtualize content. This happens when content is multiplied in the different social networks, acquiring a relevance beyond what is expected. Marketing in social networks allows content to reach a large number of people in a very direct way, and by recommendation.
A social media campaign can be a very important differentiator. It is a new way of communicating a large amount of information (without having to search for it). In addition, it is an opportunity for companies to show their friendliest image at a very reasonable cost. It allows us to segment a lot, which makes it possible for us to target a high-quality audience.
In this way, we can understand which audience you are targeting and which are the appropriate social networks in each case. With the information about the objectives of your company and the type of user you are targeting, we can design a marketing strategy in social networks that is aligned with the rest of the company’s actions. We will choose the channels and the type of actions per channel. We will plan the type of content and its frequency, establishing at the same time the appropriate KPIs to be able to measure results and to optimize.
Social networks present a way of competing between companies, regardless of their size, and where the available resources, being important, are not essential. This offers the opportunity to stand out thanks to creativity and conversation with users.
