In this way, we can understand which audience you are targeting and which are the appropriate social networks in each case. With the information about the objectives of your company and the type of user you are targeting, we can design a marketing strategy in social networks that is aligned with the rest of the company’s actions. We will choose the channels and the type of actions per channel. We will plan the type of content and its frequency, establishing at the same time the appropriate KPIs to be able to measure results and to optimize.
Social networks present a way of competing between companies, regardless of their size, and where the available resources, being important, are not essential. This offers the opportunity to stand out thanks to creativity and conversation with users.